Providing a Model for Identifying the Relationship Between Word of Mouth and Tourists Trust with Customer-Based Brand Equity in Shiraz Hotel Industry

Abolghasem Ebrahimi; moslem bagheri; amene pakdelian

Volume 14, Issue 48 , March 2020, , Pages 241-267

https://doi.org/10.22054/tms.2020.31787.1915

Abstract
  The purpose of this study is to provide a model to identify the relationship between word of mouth and tourists’ trust with customer-based brand equity in the hotel industry of Shiraz. This research is descriptive-survey and non-random sampling was used. The Sample size is 384 Iranian tourists ...  Read More